BORACS Shines at 2023 Jakarta Logistics Expo, Empowering Smart Logistics in SEA

From November 23 to 25, 2023, the 5th China (Indonesia) Trade Expo & Indonesia Industrial Equipment and Components (Joint) Exhibition was grandly held at the Jakarta International Exhibition Center. Our company actively participated in the exhibition with a delegation led by Sales Director Sophia and Sales Manager Sherry, seizing this opportunity to deeply explore the Southeast Asian market.

The exhibition was grand in scale, focusing on "Industry 4.0 in Indonesia," and attracted more than 400 companies from around the world. It attracted over 50,000 professional visitors during the three-day event. The concurrent events were rich and diverse, providing an excellent platform for industry exchanges.

Our booth was bustling with visitors as we showcased our core offerings: standardized warehousing equipment (including Selective pallet racking), with intelligent logistics solutions delivered via partnerships with integrators. The standardized warehousing equipment demonstrated high reliability and cost-effectiveness.

During the exhibition, our company engaged in in-depth exchanges with several Indonesian local enterprises, reaching multiple cooperation intentions covering areas such as warehousing procurement and equipment customization. A memorable highlight occurred when one of our sales representatives met an old Indonesian client they had served before joining Boracs. The client, who happened to visit the exhibition, was drawn to our booth and was impressed by the representative’s professional introduction to our latest Selective pallet racking. This unexpected encounter led to an immediate order from the client, reflecting the trust in our products and the expertise of our team.

At the same time, we accurately grasped the demand and trends of the Indonesian logistics market, laying a solid foundation for our market expansion. With fruitful results from this exhibition, our company will take this as a new starting point to continue deepening our presence in the Southeast Asian market and contribute more to the development of the industry.