BORACS Makes Mark at 2024 Mexico Logistics Expo, Forging Stronger Latin American Connections

From November 17 to 19, 2024, the 2024 Mexico Logistics Expo was successfully held at the Mexico City International Exhibition Center. As an enterprise already established in the Latin American market, our company sent a delegation led by Sales Director Sophia and Sales Manager Sherry to participate in this event, aiming to further expand our business in Mexico and surrounding regions.

The expo gathered leading logistics enterprises from across the region, with 560 exhibitors participating. Focusing on innovative solutions for supply chain optimization and intelligent logistics, it attracted 27,000 professional visitors.

At our booth, we showcased our core storage equipment including selective pallet racking, drive-in racking, shuttle racking, Mezzanine, and platform. These products, renowned for their efficiency, reliability, and cost-effectiveness, attracted great attention from local enterprises and industry experts.

A heartwarming highlight of the expo was the presence of our long-term client from Guatemala, who traveled all the way to Mexico to visit our booth. Not only did they express their satisfaction with our previous cooperation, but they also voluntarily acted as a Spanish translator for us, helping to bridge the communication gap with local visitors.

During the three-day expo, we successfully established contacts with more than 50 potential clients and reached preliminary cooperation intentions with 8 of them. These results demonstrate the potential of our products in the Latin American market.

Sales Director Sophia stated, "This expo has laid a solid foundation for our future expansion in the region, and we will continue to provide tailored logistics solutions to meet the needs of Latin American customers."

With the success of this exhibition, BORACS is ready to open a new chapter in the Latin American market, bringing standardized warehousing equipment and collaborative intelligent logistics solutions (via partnerships with integrators) to more businesses and contributing to the development of the regional logistics industry.